American china a50 specializing in the use of multi-level marketing to sell health, beauty, and home care products. It conducts business through a number of affiliated companies in more than a hundred countries and territories.
In 1949, they were introduced to the Nutrilite Products Corporation by Van Andel’s second cousin Neil Maaskant. After the Chicago seminar, they turned Ja-Ri into a Nutrilite distributorship instead. Their first product was called Frisk, a concentrated organic cleaner developed by a scientist in Ohio. Amway bought control of Nutrilite in 1972 and full ownership in 1994. In 2014, a Russian loyalty card program called “Alfa-Amway” was created when Amway joined with Alfa-Bank. Internet-focused company named Quixtar, Access Business Group, and Pyxis Innovations. Amway on the Internet, rather than from their upline “direct distributor”, and have products shipped directly to their home.
The Amway name continued being used in the rest of the world. After virtually all Amway distributors in North America switched to Quixtar, Alticor elected to close Amway North America after 2001. In 2008, Alticor announced that two-thirds of the company’s 58 markets reported sales increases, including strong growth in the China, Russia, Ukraine and India markets. In 1998, after abuses of illegal pyramid schemes led to riots, the Chinese government enacted a ban on all direct selling companies, including Amway. In 2007 Amway Greater China and South-east Asia Chief Executive Eva Cheng was ranked No. 88 by Forbes magazine in its list of the World’s Most Powerful Women. In 2017, nutrition and weight management products accounted for 50 percent of Amway’s sales.
Beauty and personal care made up 26 percent. Home and durable products made up 21 percent. According to Euromonitor International, Amway sells more products with a satisfaction guarantee than any other direct seller. Amway is best known in North America for its original multi-purpose cleaning product LOC, SA8 laundry detergent, and Dish Drops dishwashing liquid. In the January 2007 issue of Consumer Reports, SA8 with Bioquest was rated the best-performing laundry detergent. Amway’s Artistry products include skin care, cosmetics, and anti-aging creams and serums.