The company was founded in 1964 in Paris stock exchange, France by Jean-Claude Decaux. Over the years it has expanded aggressively, partly through acquisitions of smaller advertising companies in several countries. Its headquarters is located in Neuilly-sur-Seine, a suburb of Paris, France.
1955 that specialised in Outdoor advertising alongside motorways. Since the first concept of the bus shelter in 1964, JCDecaux has continued to innovate and offer different types of street furniture. The first fully accessible automatic amenities were installed in San Francisco in 1994, although, in 1981, JCDecaux established a system of automatic public amenities in France. JCDecaux then bought the Société Fermière des Colonnes Morris. The first scrolling billboards appeared in 1988, which increased the number of advertising panels without raising the number of structures. In 1999, the group acquired Havas Media Communication and Avenir. This acquisition allowed the Group to expand into the large format advertising market and into advertising in airports.
JCDecaux installed its first rental system of self-service bicycles in Vienna in 2003 and then in Lyon in 2005. In 2007, JCDecaux won a tender for Paris’ street furniture and bicycle rental system. Today, JCDecaux is ranked the number one company worldwide in self-service bicycles, with a fleet of 52,000 bicycles now present in 70 cities. JCDecaux operates this service under the brand Cyclocity.
As part of the open data movement, JCDecaux made available its data system of the rental bike service in 2013. The company is also recognized for its commitment to sustainable development and holds an ISO 14001 certification. The JCDecaux Group specialises in advertising street furniture, large format billboards, advertising on public transport, and self-service bicycle rental systems. Advertising street furniture was a concept invented by Jean-Claude Decaux. Such formats enable advertisers to reach city centres, where large format billboards are not available.
Cities can retain a portion of the advertising panels for their own use. In some countries, JCDecaux holds a contract in shopping malls. Street furniture also includes a range of non-advertising sites, such as self-service toilets, electronic newspapers and interactive kiosks next to public benches, bins, columns, road signs, glass batteries and paper containers. The term transport includes Outdoor advertising in airports, on the underground, on buses, trams, and on taxis.
JCDecaux operates concessions in 150 airports and over 300 subways, trains, trolleys and bus stations. In 2013, advertising in Transport accounted for 37. The public bicycle rental systems are each financed by local advertising operators, in most cases in return for the cities signing over a 10-year licence to exploit citywide billboards. The overall scheme is called Cyclocity by the company, but each city’s system is branded under an individual name. The cities that have implemented its bicycle rental systems are listed below. JCDecaux operates in over 75 countries across 5 continents.
JCDecaux’s annual revenue comes from abroad. JCDecaux originated in France and was quickly established overseas, with its first foreign contracts in Belgium in 1966 and then in Portugal in 1971. Thanks to its partnership with Wall AG, the company settled in Germany in 1982 and then in Turkey in 1996. JCDecaux was founded in the United Kingdom in 1984 and is the market leader in Outdoor advertising. In 2005, JCDecaux UK has unveiled the UK’s tallest outdoor advertising structure: the M4 Torch. In 2010, JCDecaux completed the acquisition of UK rival Titan Outdoor. 2007 through equity or joint ventures.